The rise of no-contact safety measures has pushed businesses to explore new online platforms to expand their brand awareness and customer reach. Since the March 2020 lockdown, TikTok marketing for businesses in the Philippines has become increasingly valuable, as the platform’s audience continues to grow. In early 2025, it was reported that there are 62.3 million TikTok users (aged 18 and above) in the Philippines, making it a massive opportunity for brands using the platform.
What began as a fun entertainment app has evolved into a powerful marketing tool, helping businesses of all sizes—from small startups to large enterprises—connect with consumers in fresh, engaging ways.
So without further ado, let’s look at how TikTok can help businesses in the Philippines.
Table of Contents
- An Easy Alternative to Connect with Your Customers
- Video Marketing Gives You an Edge
- Expand to the International Market
- A Large Scale of Potential Customers
- A Cost-Efficient Digital Marketing Strategy
1. An Easy Alternative to Connect with Your Customers
As a marketer, entrepreneur, or business owner, connecting with your audience is key to understanding their needs. TikTok marketing for businesses in the Philippines makes this easier, as the platform attracts diverse users—many of whom are potential customers.
According to Meltwater, Filipinos spend 40 hours and 46 minutes per month on TikTok—1.5 times longer than the 26 hours and 54 minutes they dedicate to Facebook. It’s also one of the most downloaded social media platforms in the Philippines, proving its influence. With this high engagement, businesses can reach more customers by posting creative, engaging videos on a platform they already love.
2. Video Marketing Gives You an Edge
TikTok makes video creation easy and engaging with built-in tools, effects, and music. Businesses can create quick clips or longer content to suit their marketing goals.
- Record directly on TikTok: Up to 10 minutes long
- Upload videos: Up to 60 minutes long
Short, engaging videos are ideal for grabbing attention, while longer ones allow for in-depth storytelling. With TikTok’s high engagement and shareability, even one viral video can boost brand awareness fast.
3. Expand to the International Market
Although TikTok is relatively new compared to other platforms, its global reach is undeniable. The app is used in 155 countries, with 90% of users accessing it daily. This makes it an excellent digital marketing tool for businesses aiming to expand beyond the Philippines and tap into an international audience.
4. A Large Scale of Potential Customers
While TikTok initially attracted younger users, its audience has expanded to include older age groups and professionals. This means your brand isn’t limited to a single demographic—you can reach a wide variety of customers, both locally and globally.
To make the most of TikTok marketing for businesses in the Philippines, it’s essential to analyze your target market. Are you appealing to Gen Z, millennials, or working professionals? Understanding your audience will help you craft content that drives better engagement and conversions.
5. A Cost-Efficient Digital Marketing Strategy
One of TikTok’s biggest advantages is its affordability. Compared to Facebook and Instagram, TikTok ads cost less while offering higher engagement rates. Ads on the platform also feel more organic and relatable, making them more effective in capturing audience interest.
To boost organic reach, businesses can leverage influencer marketing. Collaborating with influencers who already have an established audience helps brands gain trust and exposure—all while keeping costs low.
With its massive user base, high engagement, and cost-effective marketing options, TikTok marketing for businesses in the Philippines is a game-changer. By analyzing your market, creating engaging videos, and leveraging TikTok’s digital marketing tools, businesses can expand their reach, attract more customers, and drive growth—all in a fun and creative way.
If you’re looking for someone to help you with the digital marketing or social media marketing of your brand, contact us today, and we’ll be glad to help you!
