Conversion is generally viewed as the holy grail of marketing. After all, who doesn’t want to convert more prospects into customers? If you can get your conversion rates up, and turn more of your visitors into paying customers, you’ll generate more revenue. And that’s just good business. However, the truth is that getting people to buy your products can be harder than it looks.
That’s why we’re here to help you out by giving you 6 easy tips that you can use to convert your website visitors to loyal customers.
1. Create a Goal
Modern websites can use effective automation software like landing pages, pop-ups, and sidebar opt-ins to help you increase your conversion rates. Because they are often used as part of a marketing strategy, having clear goals for these features is crucial. Without it, you’re wasting valuable time and money with no results.
So what do you want your visitors to do? Make it clear and stick to your goal. Having goals will keep you from wasting time and effort on the wrong things. Every visitor is valuable, but only if you know how to convert those visitors into customers. Always have a clear understanding of what you want your website to do, and the means by which you will accomplish that goal. You need to be able to speak to your customers clearly with a focused voice. Don’t try to serve too many conflicting purposes at once.
2. Know Your Selling Point
If your product is selling, then bravo, you are already on the path to success. If it’s not, then you should focus on other things because a product that isn’t selling won’t be able to support your business. Either way, be sure to keep in mind that an outsider visiting your site for the first time may take up to three weeks before visiting again. So if you want them to come back during that period of time, you need to make a good impression the first time around!
Your pitch should be clear and on-point. Explain what makes your business different and make it resonate with the customer. Users who are interested in your product or service will want to know more about what you have to offer, which is why you’ll want to provide them with an easy way to contact you.
3. Create Your Email List
In order to convert your website visitors into customers, you’ve got to find ways to stand out from the competition. The key is consistency. When you make an effort to contact your customers regularly and provide them with valuable information or content, you begin building trust and credibility with them. From there, it’s a lot easier to persuade them to make a purchase.
And this is the power of an email list. If you don’t have an email list yet, start building one. If you already have one, make sure your approach to it is as effective as possible. It doesn’t have to be fancy. Just make sure that you’re consistently sending newsletters, and that they contain offers or information that wouldn’t normally be available to your social media followers. You can deliver important information or products to your subscribers when you want, in a way that you determine, instead of relying on a social media platform to do so. Your followers will likely be more engaged with you because they specifically gave you their permission to get in touch. If you put all of these factors together, email should be worth ten times more than any other channel.
4. Use Testimonials and Social Proofs
Social proof is a good way to build trust with your visitors. In terms of sales, social proof can do wonders for you. You might preach about the wonders of your product or service, without any actual proof. That doesn’t sound too convincing, does it? In fact, social proof is worth its weight in gold.
People are hesitant when trying something new. When they visit your website, this hesitation often extends to what you offer as well, regardless of how amazing it is. Add social proof to your website to reassure visitors that they’re in good hands and make them feel comfortable with your product. All you have to do is put it front and center on your website, including your best products and services, and watch the people come pouring in. Make sure you have reviews, testimonials, or product ratings shown clearly on your site to show that other people think your product is worth it.
5. Create a Responsive Website
If your web design lacks personality, clarity and isn’t usable – you’re losing business before it even enters the sales journey. Great design is about putting users first. Stuffing your pages and site with too much information is a bad idea for users. They find it difficult to navigate, so step away from the cluttered content and work on the design from an end-user point of view.
The purpose of your website is to communicate with your customers and help them make informed decisions. The more accessible you make your site, the more likely it is for them to become repeat visitors.
6. Post Blogs On Your Website
Blogs are a great marketing strategy for an ecommerce business, but what’s even better is creating a blog that converts your website visitors into customers. The better you understand your audience, the more you can communicate with them. This helps build trust and strengthen your brand’s identity. But just because you have a blog doesn’t mean anyone is going to check it out. If people aren’t reading your posts and sharing them around, reevaluating your content can help increase your traffic and sales.
There are many ways to get more traffic for your website, but converting that traffic into customers is the challenge that most online retailers have. The key is to know what your goals are and then measure progress toward those goals. Think in terms of small steps. The first desired outcome might just be an inquiry through a contact form, rather than the order itself. Decide how many visits, how many leads, and how many new customers you want to have each month.
This article offers just a sample of what you can do to increase your conversion rate. In general, there’s no such thing as a magic recipe that will convert every single visitor into a customer. But with some solid planning and testing, you can take your conversion rate from one percent to five percent or even higher.
If your business needs help with ecommerce website development, contact us today, and we’ll be happy to help you!
