T-Top Professional Philippines provides individuals, hairdressers and salons professional hair products for hair care, hair treatments and styling. They offer different hair products such as Fiber Rebonding, Hair Color Creme, Hair Masks, and more. 
The Challenge
T-Top Professional Philippines did have online presence, but they were not targeting their market that they want to. They wanted to target not just the salons, but as well as the end-users as well. This is for the end-users or individuals will look for T-Top Professional products in different salons. Their social posts are repetitive both on Instagram and on Facebook. T-Top aimed to produce better good online content, but lacked time to produce them due to running their business. Therefore they resulted to us here in WAZILE to help them enhance their online presence.
The Process
We started our process by creating a content plan in order to have a definite plan set when posting in different social media platforms. We mainly post the content that was created on Facebook and Instagram since they have started building their presence there. These platforms are can also easily reach their target market. We revamped whatever can be found on their social media accounts (Facebook and Instagram) that needed to be updated and changed. This includes their profile photo, header or cover photo, their Facebook and Instagram, name, username, URL, About, Story and removed unnecessary and repetitive posts that doesn’t reflect their brand or product. We also created content to be boosted in order to reach a wider range of their target market. More than 10 posts are being created and are posted every month in order to keep their online presence active.
The Outcome
We are continuously helping T-Top Professional Philippines to strive and reach their goals in the world of social media. At this moment, they have gained more than 3,000 likes in just one and a half month. We are still currently improving T-Top Professional Philippine’s social media presence to reach more of their market nationwide. 
SMM Performance & Case Study
T-Top Professional Philippines wanted to produce better online content and improve their online presence to target not only the salons but also individuals who will look for T-Top products in salons. One of the ways we boost their online presence is through Social Media Marketing. In the 3rd month of their SMM campaign with us, their reach increased by 641.20% and their engagement increased by 306.46%, while their likes/follows made an increase of 118.13%. Take note that the percentage of increase mentioned previously and what will be mentioned in the latter part of this performance data is in comparison to the starting month up to the first year of T-Top Professional Philippines’ SMM campaign with us.
In the 6th month, their reach increased by 1,423.82% and their engagement increased by 721.49%, while their likes/follows increased by 278.91%. The noticeable percentage increase from the last 3 months indicates T-Top’s improved audience reach and engagement on social media. By the first year, they made more progress because their reach increased by 2,619.36% and their engagement increased by 1,362.86%, while their likes/follows made an increase of 532.08%.
Social Media Marketing